18 Teknik Efektif Search Engine Optimization

Search Engine Optimization atau yang dikenal sebagai SEO, dengan cepat menjadi topik pembicaraan yang populer di antara pemilik situs web/blog dan pelaku internet marketing maupun para pelaku bisnis lainnya. Perbedaan antara memiliki sebuah situs web/blog yang sukses dengan yang gagal, seringkali disebabkan oleh apa yang telah dimasukkan antara keyword dan frase yang tepat ke dalam halaman web/blog mereka.
Belajar teknik dasar SEO yang tepat bisa tampak seperti sebuah pekerjaan rumah yang menakutkan, khususnya bagi mereka yang tidak akrab dengan konsep tersebut. Berbeda dengan panduan SEO yang kami berikan sebelumnya dalam blog ini, pembelajaran yang kami berikan hari ini adalah tentang 18 TEKNIK SEO SEDERHANA yang selalu harus Anda ingat ketika mengembangkan dan memasarkanan situs web/blog Anda.

Effective Use of Keywords in Content Marketing

I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where keywords fit. These kinds of discussions are great for blog posts so here are a few ideas for you on keywords, SEO, Social Media and content.

Content marketing is customer centric and therefore often focused not only on creating information to educate prospects and customers about product/service features and benefits, but also about topics of interest relevant to the situations that cause people to need or want those products and services.

Effective content marketing informs prospective buyers of what they need to know in order to help them arrive at a logical conclusion to buy and recommend. Relevant and engaging content facilitates that outcome.

Why Your Business Needs a Content Marketing Strategy

Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010.

The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming. As a result, some of the most common online marketing questions I hear from client side marketers revolve around, “How to decide which tactics are best?”

Answering that question starts with a clear understanding of goals, customers and a flexible online marketing strategy that assembles the right mix of tactics and measurement practices. Most companies are looking for more customers and to retain those they have, but the question is,

10 Kesalahan Teknik SEO yang Harus Dihindari

Ketika Anda mulai berhenti dalam SEO ada banyak informasi yang saling bertentangan tentang apa yang harus dilakukan dan apa yang tidak boleh dilakukan. Ada pertempuran terus-menerus antara yang baik dengan yang buruk dan yang lebih efektif untuk dilakukan. Ini cukup mudah untuk mendapatkan frustrasi berapa lama waktu yang benar-benar diperlukan untuk mencapai peringkat yang layak. Hal ini dapat mengakibatkan pengambilan saran yang salah.

Kami terus belajar dengan trial and error kesalahan teknik SEO yang kami rangkum di bawah ini.

Berikut adalah beberapa aturan yang HARUS ANDA HINDARI jika Anda ingin menentukan peringkat situs Anda di search engine:

Key Questions to Optimize Your Content Marketing Strategy

I’ve been thinking about how entering the content marketing space is not for the faint of heart. It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes a difference.

While increasing numbers of companies are realizing they  must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility.

In order to take full advantage of the significant gains in search traffic that are available with a content focused marketing effort, it’s essential to answer some key questions: